(For those who’re struggling to achieve their dream physique)

The Primephase Formula

The 5-step all-in-one system to reprogram your body, lose fat, and build muscle without having to sacrifice on your daily life.

Achieve your dream body
Get lean in next 60 days

The Primephase Formula

The 5-step all-in-one system to reprogram your body, lose fat, and build muscle without having to sacrifice on your daily life.

Achieve your dream body

Not your AI-made training program

"Since the first workout, I believe that a successful schedule is composed of exercises that the bodybuilder enjoys performing. If you like certain exercises, it is obvious you will put more effort into your training period. You should go through a program not as a duty but as something that it is a real pleasure." – Steve Reeves

Gone are those days where you can copy-paste programs from ChatGPT and make money out of people in need by fooling them.

The Primephase Formula is a 5-step system that has been tried and tested on 100+ students from 21 to 63 with different body conditions.

So you are getting your hands on a program that is REAL and proven, that it WORKS.

Achieve your dream body

Inside it you’ll get…

• The 5-Part Muscle Growth Strategy that breaks through every plateau even if you've been stuck lifting the same weight for months.

• The Real Trigger for Growth bodybuilders don’t talk about: Mechanical Tension (and how to maximize it.)

• The 3 Science-Backed Methods of Tension that tell your body it has to grow without adding more volume or workout time.

• The Hidden Reason You Plateau (and the exact mental + physical reset needed to push past it.)

• The Training Efficiency Blueprint that shows you how to grow more by training less — and focusing on quality over ego-lifting.
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And it just doesn’t end there!!!

You’ll also get your hands on a BONUS gift.

Let’s just keep it as a surprise. 👀🤫

So what are you waiting for?

Achieve your dream body

Hi, I’m James!

I’m a fat loss and muscle-building coach.

YouTuber. TikToker. Natural lifter.

I’ve been training for over a decade ever since I was a 60kg, 14-year-old kid trying to escape being skinny.

Since then, I have:
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​✅ Packed on 25kg of lean mass naturally.
✅ Helped people build physiques they’re proud of.
✅ Dropped 9kg of fat without starving or overtraining.
✅ Grown a loyal community across social media with 2M+ views.
✅ Coached thousands through YouTube, TikTok, and 1:1 programs.

I’ve done this through heartbreak, 12-hour workdays, Uni stress, and a pandemic.

So I know what it’s like to feel lost in your body and I know EXACTLY how to rebuild it.

My mission is simple:

Help you build your strongest, leanest, most confident self—without wasting years chasing the wrong advice.

Achieve your dream body

Need Help? Email
​james@itsjamesfitness.com​